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Concept42

The studio was founded in 2021, attempting to bring two practices that are usually separated under the same roof. The physical world of signage, print, and identity, and the digital world of websites, applications, and the systems behind them.

Most studios pick one. The ones that claim both usually hand off between specialists, and the client absorbs the seams: a logo that doesn't survive being scaled to a building, a website that doesn't match the brochure, a print file that comes back from the vendor wrong because no one specified the substrate.

We do this differently. The same judgment carries the work from the first sketch to the final deployment, which means the brand stays itself across every surface it lives on.

The background. Twenty-two years of graphic design, with deep experience in signage and design for large-format production. Fifteen-plus years building for the web, from early CMS work to the current Next.js and Laravel stack. But the years aren't the point.

What those years built toward is. Working across both the physical and digital sides for long enough, you stop seeing them as separate crafts and start seeing one system with many surfaces.

That's what we graduated to: the judgment to integrate the whole, without ever losing the feel for a single layout, a typeface, a line of the build.

Range and depth, not range instead of depth.

Range and depth, not range instead of depth.
Range and depth, not range instead of depth.
Range and depth, not range instead of depth.
Range and depth, not range instead of depth.
Range and depth, not range instead of depth.
Range and depth, not range instead of depth.
Range and depth, not range instead of depth.
Range and depth, not range instead of depth.
Range and depth, not range instead of depth.
Range and depth, not range instead of depth.
Range and depth, not range instead of depth.
Range and depth, not range instead of depth.
Range and depth, not range instead of depth.
Range and depth, not range instead of depth.
Range and depth, not range instead of depth.
Range and depth, not range instead of depth.

Yes, there is AI now.

We use it where it earns its place: visualisation, ideation, repetitive production work. Taste, decisions, and finish stay with the designer. The result: we move fast on the parts that should be fast, and slow on the parts that shouldn't.

We partner with ambitious teams.

From early-stage startups to established brands, we help teams clarify their story and express it with consistency across every touchpoint.